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What you will learn

Course description: 

The aim of this webcast with narration is to educate the participant on the fundamentals of marketing. Marketing is playing an ever increasing role in the business plans of hospitals and other healthcare entities. This course will review the basics of marketing with specific concentration on applying these basics to the healthcare environment. Among other topics it will review the basics of value, segmentation, and positioning of products and services.

Currency: 

USD

Course objectives: 

Upon completion of this course, the participant will be able to:

  • Describe the concept of "Value"
  • Explain the 4 "Ps" in marketing
  • Understand how external forces drive marketing decisions
  • Use various segmentation schemes to analyze the market
  • Size the market in your business area
  • Explain how to position your service in the market
Course details

Delivery method: 

  • eLearning

Language: 

  • English

Course author(s): 

Thomas Giordano

Course disclaimer: 

The content is for information and education only. The content is not intended to provide medical advice, diagnosis, or treatment. Please see the full terms of use for this content and this <a href="http://www.philips.com/terms" target="_blank">website</a>.

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